01There are visitors.
The company invests in advertising, SEO and site development.
Google Analytics shows visits. People open pages, view services, and sometimes spend a few minutes on the site.
But there are almost no applications.
The reason is not always advertising or insufficient visitors.
Sometimes the problem is in the site itself.
021. The person does not understand what you are offering
The first thing the visitor sees should explain the essence of the offer.
Not a general advertising slogan, but a specific answer.
What does the company do? For whom? What problem does it solve?
For example, the headline "Innovative solutions for the digital future" explains almost nothing.
Instead, "We develop websites, CRM and web systems for business" immediately determines the direction of work.
Clear content is more important than complex wording.
032. The user does not know what to do next
The person has read the description of the service.
Everything suits her.
But where to leave an application?
If you need to search for a contact button among dozens of elements, some users will simply leave the page.
The call to action should be visible and understandable.
"Discuss the project", "Get advice" or "Send an application" are specific wording that explains the next step.
043. The contact form is too complicated
Sometimes, for the first request, the site asks you to fill in ten fields.
Company name, job title, budget, address, phone, email, and a detailed description of the task.
Not every potential client is ready to spend time on this.
For the initial contact, a name, a method of contact, and a short message are often sufficient.
Other details can be clarified during communication.
The form should help to get an appeal, not create obstacles.
054. There is not enough trust on the site
Before contacting an unfamiliar company, a person wants to make sure that they can be trusted.
This requires not loud promises, but specific information.
Examples of work performed, a clear description of services, real reviews and available contacts help to form an idea of the contractor.
This is especially important for companies that sell complex or expensive services.
065. The mobile version is inconvenient
The site may look great on a large monitor, but cause problems on the phone.
Text that is too small, inconvenient menus, buttons next to each other, and forms that are difficult to fill out worsen the user experience.
Responsive design is not just about reducing elements to fit the width of the screen.
You need to take into account the real use case.
076. The site attracts the wrong audience
High traffic does not always mean high commercial value.
For example, a page may receive many clicks on informational queries, but visitors do not plan to purchase the service.
Therefore, when analyzing conversions, you need to evaluate traffic sources, search queries, and user intent.
It is necessary to understand who comes to the site and what exactly this person is looking for.
087. No properly configured analytics
Without analytics, it is difficult to determine exactly where a business is losing leads.
You need to track more than just page views.
It is useful to analyze button clicks, the start of filling out forms, successful submissions of applications, and other targeted actions.
But you need to collect data taking into account the requirements of confidentiality.
09How to increase site conversion?
Start simple.
Check the site through the eyes of the person who first learned about your company.
Is the offer clear? Is it easy to find contacts? Is it convenient to use the site from your phone? Is it clear what will happen after sending the application?
After that, analyze the actual data.
Not every design change improves conversion. It is better to test the solution in practice.
10Cligora Digital Studio: sites that help you get hits
We develop corporate websites, web services and individual systems with attention to structure, speed and ease of use.
For us, a website is not just a set of pages.
It is a tool through which a potential client gets to know the company and decides whether to contact it.
If your site has visitors but doesn't bring results, analyzing UX, structure, and conversion will help determine what exactly needs to be changed.